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Selling the Experience: How Service-Based Businesses Can Upcharge Effectively
For service-based businesses, the secret to increasing revenue isn’t just selling more of your services. It’s about selling the experience around those services. Customers don’t just want a transaction—they want to feel valued, understood, and supported. By focusing on enhancing the customer journey, you can create more value, command higher prices, and stand out from your competition.
Unlocking the True Potential of Paid Ads: A Guide to Improving Your Sales Funnel
Paid ads are a powerful tool, but they’re often misunderstood. They act as a multiplier of your existing sales funnel, not a magical solution for generating sales and leads. If your funnel is already working effectively, paid ads can amplify your success. However, without a solid foundation, the benefits of paid ads may be limited to superficial engagement, leaving potential customers dissatisfied.
To make paid ads work for your business, it’s crucial to assess and refine your sales funnel first.ins with an idea.