Home Services / Asphalt Paving • Social Media Marketing Case Study
J&C Asphalt
4:1
Return on ad spend
$8,500
Avg. job from paid ads
$70
Avg. cost per lead
$50K+
Largest single job
The Situation
J&C needed a lead generation system built from scratch: tracking, ad accounts, and a way to prove which channel was actually producing jobs.
What We Built
Full GA4 conversion tracking with form submissions and phone clicks set as primary conversions, a Meta ad account running a proven photo creative, and a Google Ads account with verified conversion tracking imported directly from GA4. The site itself got rebuilt around a narrower, winnable keyword instead of the broad "asphalt contracting" term every competitor is fighting over and losing: same-day driveway paving, an offer almost nobody else in the market can actually claim.
The Bottom Line
Before this build, J&C had no way to know which dollar was working. Now every lead source is tracked, tested, and optimized against actual closed jobs, and the ad system has generated jobs ranging from the average $8,500 ticket up to $50,000+ single contracts.
See How We HelpThe Work
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62+
Companies Served
28+
Funnels Built
$2.1M+
Revenue Generated
4.8M+
Total Views Driven