Entertainment / Events • Video Content Marketing Case Study

Swingin Dance Co

Swingin Dance Co logo

+66%

Attendance, first campaign

1st

Campaign to pack the venue

The Situation

Events had plateaued, drawing a steady but unremarkable crowd, never packing the venue.

A packed crowd dancing at a Swingin Dance Co event

What We Built

A video-led promo campaign built around a "whisper, speak, shout" release cadence, slowly building anticipation before each event rather than dumping all promotion at once.

A packed dance floor at a Swingin Dance Co event, branded photo

The Bottom Line

This wasn't a slow build over months, it was the first campaign out of the gate. The release cadence itself was the lever.

See How We Help

The Work

More From This Project

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62+

Companies Served

28+

Funnels Built

$2.1M+

Revenue Generated

4.8M+

Total Views Driven

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