Firearms Training • Video Content Marketing Case Study

The Art Room

The Situation

The Art Room paused work with Blackout Media and hired a competitor, Flood Munitions, to run their content instead, creating a direct head-to-head comparison on the same platform, the same audience, and the same type of business.

Noah, an instructor, teaching a firearms training course outdoors

Views Per Video, Same Client, Same Platform

Our Video (Blackout Media) 50,000
Competitor (Flood Munitions), avg. 2,000

The Bottom Line

This isn't a hypothetical comparison, it's the same client, the same platform, back to back. One version of the content drives people toward booking a course. The other just performs well as entertainment. That's the entire argument for hiring a marketer over a content creator.

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The Work

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62+

Companies Served

28+

Funnels Built

$2.1M+

Revenue Generated

4.8M+

Total Views Driven

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