Premium Window Treatments • Video Content Marketing Case Study

Uptown Drapes

Uptown Drapes logo

3X

Viewership, first month

3M+

Total video views

The Situation

Premium window treatment products with almost no video presence. Buyers couldn't see the drapes and installs in real homes, and the company was fielding constant install support calls.

Behind the scenes filming an Uptown Drapes highlight film in a real home

What We Built

Highlight films shot in real luxury homes, plus a set of install tutorial videos built into the new homepage so buyers could self-install instead of calling for help.

A woman speaking on camera for an Uptown Drapes video

The Bottom Line

This wasn't just a content play, it changed how the business operates day to day. Every hour not spent walking a customer through an install by phone is an hour back, and the videos are doing that work automatically now.

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The Work

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62+

Companies Served

28+

Funnels Built

$2.1M+

Revenue Generated

4.8M+

Total Views Driven

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